The following contains excerpts from the 2013 Alumni Attitude Study Report Summary provided by Performance Enhancement Group to Lafayette College, as well as action taken based on alumni comments and feedback.
The Alumni Attitude Study© (AAS) is a national, multi-college research study that analyzes former and current students’ perceptions, attitudes, experiences, and opinions of their alma mater. Over 200 universities and colleges have used the AAS process with their alumni, providing a rich database of comparable data.
There are three groups of survey questions that rate specific items based on both importance and performance.
In 2013, Lafayette engaged its alumni in the Alumni Attitude Survey process. The results are compiled from a total of 1,887 respondents to that survey, a 10.44% response rate. This rate is consistent with national averages, and the 1,887 responses represent a more than sufficient margin of error on all of the questions to comfortably extrapolate these findings to the broader population of alumni.
Based on the information we learned from your responses and comments, we made changes in our communications, programs, and services. Here are some examples: